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womensweardaily: Aerin Lauder: Building on a Family’s Legacy Following in the footsteps of her larger-than-life grandmother, Aerin Lauder has become a brand. That has become obvious in the last nine months as the 43-year-old granddaughter of Estée Lauder crisscrossed North America with side trips to the U.K. to make a half-dozen in-store appearances and press the flesh at beauty adviser breakfasts. All of this was driven by a need to support and promote the first three installments of what will be a sprawling array of merchandise, comprising a lifestyle brand emblazoned with the name Aerin, with different product categories licensed to different companies, ranging from cosmetics to jewelry to shoes to lamps, furniture and rugs.  For More Here, an in-depth interview with the creator of the brand. http://lacashproductions.tumblr.com/
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womensweardaily:

Aerin Lauder: Building on a Family’s Legacy

Following in the footsteps of her larger-than-life grandmother, Aerin Lauder has become a brand.

That has become obvious in the last nine months as the 43-year-old granddaughter of Estée Lauder crisscrossed North America with side trips to the U.K. to make a half-dozen in-store appearances and press the flesh at beauty adviser breakfasts. All of this was driven by a need to support and promote the first three installments of what will be a sprawling array of merchandise, comprising a lifestyle brand emblazoned with the name Aerin, with different product categories licensed to different companies, ranging from cosmetics to jewelry to shoes to lamps, furniture and rugs.  For More

Here, an in-depth interview with the creator of the brand.

http://lacashproductions.tumblr.com/

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